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数字阅读想“闹”革命 阅读市场风云再起

发布时间:2010-05-20 作者: 浏览次数:次

中国移动将电子书作为G3定制终端产品的一种

中移动杀入电子书市场

dangdianzizhixianshijishuhe3gwuxiantongxinjishujiaohui,dianziyueduqijiujizhongchengzaileshuziyuedushidaidesuoyoumengxiang。zhengshijiyuzheizhongyuanyin,shuziyuedushichangfengyunzaiqi。

凯发体育 qizhong,zuizhongyaodedangranshineirong。riqian,guoneidianziyueduqichangshanghanwangxiangguanrenshixiangjizhebiaoshi,gaigongsiyuneirongshanghezuocaiqu“neirongshangdingjia、yishuyimi、erbafencheng、 mianfeijiagong”deyuanze,yijingyu25jiaquanguoxingbaozhihe30jiadifangbaozhiyiji125zhongzazhiqianyue,yuji9yuefenshuchengtushujiejin10wance。lingyibian,zaoqiande5yue5ri,zhongguoyidonggao diaoxuanbujinjundianzishushichang,qiyuneirongshangdefenchengweiliusifencheng。jinguanqimuqianneirongzhuyaoyituozhejiangyuedujidide6wanbenshu,danzhiqingrenshitoulu,weilaikendinghuiyinrubaozhizazhidengbendixing、 shixiaoxinggengqiangdeneirong。yichangshuzineirongzhengduozhandefengyanyijingranqi,shubaokandengneirongtigongshangmeiyouliyouzuoshi。

中移动杀入电子书市场

内容尚以书籍为主

5yue5ri,dangzhongguoyidonggaodiaoxuanbujinjundianzishushichangshi,yeneibingmeiyoubiaoxianchugengduodechijing,fanershiduiqisuotigongdeshuzineirongchongmanhaoqi。“muqianzhongguoyidongdeshuzi yueduneirongzhuyaoyizhejiangyuedujidi6wanbenjuyoubanquandeshujiweizhu。”riqian,zhiqingrenshixiangjizhebiaoshi,zhejiangyuedujidiyiyou6wancedetushuruku,erjifenlei16zhong,sanjifenlei34 zhong,tongshihaiyouzazhi、manhuajiqitadeneirong,fugaixingyezonghebangdandeqian200mingde40%。

“这种方式的内容很有限,有些主流的书不一定包括在内。同时,及时性也不强。”采访中,中国移动相关人士透露,不排除电子阅读器业务会增加新的本地性、时效性更强的内容,“比如与各地具有优势的报纸合作,让用户通过阅读器及时获得报纸新闻。”

jizhejiucicaifangguangdongyidonglejiedao,zhongguoyidongjiangdianzishuzuoweig3dingzhizhongduanchanpindeyizhong,buxiangyaojierudaodianzishudequanyunying。

jinguanruci,zhongguoyidongdianzishuyewuyuneirongshanghezuomoshiyichubuqiaoding。juzhongxinchubanshexinmeitishiyebuzongjinglihuangpeijiantoulu,zhongguoyidongyuneirongtigongshangdehezuofenchengweiliusifen,neirongtigongshangzhinasicheng。

zhimingchubanren、wanrongshuyezongjinglilujinbobiaoshi,zhongguoyidongyaonadaosuodede60%buheli,“womenhaiyaohezuozhezaifen。shenzhiyigeyonghuliangyuanjiukeyibaoyuelesuiyiyuedu。zuihouzhesuanxialaiyibenshujiujimaoqian,zuozhena20%,jiujifenqian,zheishiduiyuzhishidezunzhongma?”

buguo,qianshuzhiqingrenshizerenwei,shudejiagekenengbujinjinshi3yuan、5yuan,haikenengshi8yuan、10yuan。lingwai,shuzishuyuzhizhichubandeshuxiangbi,qianzhedaobanyanzhong,yonghuxiguanlemianfeixiazai,yincibuyidingjiaguogao。xiangfan,shishide 、duyixingdeneirongjiagezekenenghuigenggao。

报刊抢滩汉王电子书

试用期半年免费

“quanmeiticaozuozhong,neirong、qudao、zhongduansanzhangpi。”5yue13ri,xinhuashefushezhangluweizaitandaoquanmeitifazhanxingshishirushibiaoshi。tahairenwei,“meiyougexinghuaneirongdequanmeitifazhanbiranshouxian。”

shishishang,guoneiyijingyishidaowentisuozaibingfuzhuxingdongdechangshangyijingqudejinzhan。jinri,hanwangdongshizhangliuyingjiangaosujizhe,dangqianhanwangdianzishuyiyu25jiaquanguoxingbaozhiqian yue,difangbaozhi30jia,zazhi125zhong。tongshi,hanwanghaiyujiangsufenghuangxinhuadengqudaoshanghezuo,gongtongtuiguanghanwangdianzishu。yitiaozhongduan+neirong+qudaodetongtuzhujiandakai。

“baokuohuanqiushibao、cankaoxiaoxi、jinghuashibao、jinanribaodengbaozhiyijingqianyuehanwang。tongguowifihuozhetd-scdmawuxianchuanshu,yonghukeyizaimeitiandelingchen2shi jiukeyikandaodangtiandebaozhi。”hanwangxiangguanrenshixiangjizhejieshao,muqianchuhuanqiushibao、jinghuashibaodengbaokanwai,qitabaozhidoushizaibannianshiyongqineimianfeiyuedu。“shuzibaozhineirongshoufeidingjiashiyou baoshelaiding,biruxiangjinghuashibaodengbaozhidingjiawei0.4yuan。”

“hanwangyuneirongshanghezuodemoshigengjuyouxiyinli。”lujinbobiaoshi,neirongshangzizhuduishubaokanneirongdingjia、meibenshushangxianshezhidulimimayijimianfeijiagongchengshihexiazaidegeshidengchengweihanwangtuanjieneirongshangdeliqi。

模式之争还将继续

传统媒体迎来新机遇

凯发体育 “xiangdangbufenyuzhuanghuokexiazaineirongdedianzishuqichengxiandeshuzineirongcunzaimingxiandejuxianxing,youyudabufenneironglaiyuanyuzhizhitushuzhuanhua,tongzhihuaquxiangmingxian,yuanbunengmanzudu zheduoyanghuadeyueduxuqiu。”jinri,xinwenchubanzongshukejiyushuzichubansisizhangzhangyijunxiangjizhetoulu,xiangguanbumenzhengzaizhidingyuzhuangshuzineirongdedianziyueduqishengchanhetigongshuzineirongxiazaifuwu pingtaidezhunrujizhi。

凯发体育 zheibeihou,qishishidianziyueduqimoshizhizheng。xuduoshangweihuodeshuzineirongshengchanhechuanbozizhideqiyezaiyueduzhongduanzhongyuzhuangdaliangweijingchubanxukedeneirong,huotigongweiguineirongde xiazaifuwu,youbeiyuguojiadechubanguanlizhidu。tongshi,zhongduanchangshang、shuzineirongtigongshang,yijizhuzuoquanrenzhijiandeliyifenpeijizhibumingxi,daozhiliyixiangguandegefangxincunjiedi,chengweiliangxinghe kechixufazhandezhangai。

凯发体育 yeneirenshibiaosihu,xianzaishuziyueducunzaijizhongmoshi,yizhongkenengxingshineirongdemianfei(qiantikenengshizhongduanchangshangfufei)。haiyoujiushidianzishumianfei,neirongshouqian。dangrandingjiaquanguishei,fenchengduoshaoyouxutantao。

凯发体育 jinguanruci,chuantongmeitiqueyinglailexinjiyu。“duiyuyongyoudaiwuxianxiazaigongnengdehanwangdianzhishudeyonghulaishuo,meitianzaoshangdakaidianzishu,zhixuyaoqingqingyidian,jiukeyijiangdangtian debaozhixiazaidaozijideyueduqishang,suishiyuedu,suixinyuedu。”《cankaoxiaoxi》baoshefuzongbianjifanweiguobiaoshi,muqian《cankaoxiaoxi》baoyijingchenggongshangzaihanwangdianzhishu,zhunbeigongzuoyijingjiben jiuxu,xilieshuzichanpinyejiangluxutuichu。

zhongxinchubanshexinmeitishiyebuzongjinglihuangpeijianjulibiaoshi,《huaerjieribao》zaiipadshangdexiaochengxuyijingyouliuwanwuqianmingdehuoyueshiyongzhe,zheigechengxubenshenshimianfeixia zai,danshiqishidouzai《huaerjieribao》shangmian,fukuanjizhiyouhuaerjieribaochuli,zhanghuyeshihuaerjiewangzhanzhanghu。yonghudezhifutongdaoshihenqingxi,neirongtigongshanghenrongyihuodeshuziyuedudeshou ru。

未来:

电子书实现彩屏显示

凯发体育 zaijinniandecebitzhanshang,e-inkdianzimoshuipingshengchanchangshangyuantaikejiyuhanwangqianshuxieyi,yuantaijiangyujinnianxiaopiliangshengchancaisee-inkdianzimoshuiping,bingshoujiagongyinghanwangkeji,hanwangyejiangchengweiquanqiudiyijiacaisee-inkpingdianzishutigongshang。

caisedianzishudeshangshijiangweiyonghudailaigengweijingcaideyuedutiyan,yeweibaokanshixiandianzishuyuzhizhitongbucaisehuadiandinglejichu。juyanjiujigouyuji,jinnianquanqiucaisedianzhishushichangdebilihuipanshengdao4%~5%,bingyoujihuizai2011nianpuji,chengweidianzishushichangdezhuliu。

hanwangdongshizhangliuyingjianbiaoshi,caisedianzhishuhaizaikaifazhong,mubiaoshijinnianniandinengzuochulai,xianshixiaokanyikan,takenenghuichenggong,yekenenghuibuchenggong,buchenggongzhishizanshide。 conghanwangshiyanshilaikan,yinggaishuoganjueshibucuode,danshicaisedianzhishutayeyoutadequedian,tadeshuaxinsuduburutftkuai,jiaqianyeshaoweigaodian,youdianshigengshengdian。

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