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第三届国家传播战略高峰论坛圆满落幕

发布时间:2015-12-08 作者: 浏览次数:次

凯发体育

    (文/时丹丹  李汝晴)2015年12月6日,第三届国家传播战略高峰论坛于凯发体育网址东六楼412报告厅顺利举行。本次论坛由凯发体育网址主办,国家传播战略协同创新中心和凯发体育网址新闻与信息传播学院承办。此次论坛的主题是“‘互联网+’时代的国家传播战略”。来自海内外的专家教授、师生代表以及业界、政界人士参与了此次论坛,就主题进行了深入地探讨和交流。

    benciluntanweiqiyitian。yichengbaokuobagebufen,shangwuhexiawugeyousigeliucheng。shangwudeliuchengyoukaimushi,liangge“zhutibaogao”hecharubaogaozhongjiande“dianfenglundao”zucheng。xiawudeyichengshisidiankaishi,baokuolianglunjiaotijinxingde“zhutiyanjiang”he“dianfenglundao”。

凯发体育    kaimushiyoukaifatiyudangzongzhishujizhanjianzhuchi。kaifatiyuyuanzhangzhangkunjiaoshouzaikaimushizhici,zhangkunjiaoshouduiyuhuilaibinbiaoshilereliehuanying,qiangdiaolejubanciciluntandebiyaoxingyijiyiyi。bingyuyiwangliangjieluntanzuolebijiao,zhichuleciciluntandeliangdaxinliangdian:yishijiabindaibiaodefengfuxing。bujinyoulaizixuejiedezhuanjiajiaoshou,yeyoulaizizhengjie、yejiedejingyingrenshi,gengyoulaizitaiwan、xinjiapodedaibiao;ershijiangciciluntandezhutinarulexindehuati。

凯发体育    diyichangzhutibaogaoyoukaifatiyufuyuanzhang、boshishengdaoshichenxianhongjiaoshouzhuchi,laizizhengjie、xuejieyijitaiwanhexinjiapodeliangweiyejiedaibiaogongliuweidaibiaoyijijinxinglezhutibaogao。

    shouxianbaogaodeshiqianguofangbuxinwenfayanren、guofangbuxinwenshiwujujuzhanggengyansheng。tazuole“xinxifabuyuguojiachuanbozhanlve”dezhutibaogao,genjuzishengongzuojingli,biaodalezijidui“xinxifabu”dejianjie,tichu“xinxifabushiduiwaichuanbodejishi”deguandian。

凯发体育    qinghuadaxueguojiawenhuachanyeyanjiuzhongxinzhuren、xinwenyuchuanboxueyuanxueshuweiyuanhuizhuren、boshishengdaoshixiongchengyujiaoshoujiu“‘hulianwang+’xiadechuanbo”fabiaolezijidekanfahejianyi。tazongjielexijinpingwaijiaoxingweidesige“yi”,jiyipianwenzhang、yigeyanjiang、yigegaoduanhuiyi、yigedadanzixieyi;sange“yi”,jiyilifuren、yiqingganren、yilifuren。zhongguochuanmeidaxuezhengzhichuanboyanjiusuosuozhang、boshishengdaoshijingxueminjiaoshoudeyanjiangzhutishi“xinshiqizhongguoshidezhengzhiyingxiaoheyibiyaoheyikeneng”,tichulezhengzhiyingxiaodebeijing、yiyiyijiyaojian。

    xinjiapolianhezaobaozhulifuzongcaizhouzhaochengdeyanjiangzhutishi“shunshiyudaobi:zhengzhichuanboyushehuizhilidejingxihualujing”,duixiongchengyujiaoshouzongjiede“sigeyi”jinxinglebuchong,qiangdiaolexinmeitidezuoyong。taiwanzhanguoceguojigongguanchuanbojituandongshizhangwuchuncheng “2014niandediyichangxue:hulianwangduitaiwanzhengzhideyingxiangfenxi”weiyanjiangzhuti,yi“318”taiyanghuaxueyunhejiuheyidaxuanweilichanshulehulianwangshidaixiaxinmeitiduitaiwanzhengzhideyingxiang。

    zhongguorenmindaxuegonggongwaijiaoyanjiuyuanfuyuanzhang、kaifatiyuyuanzhangzhulileiyuzhenjiaoshoujinxingleyanjiangtadeyanjiangzhutishi“zhongguogonggongwaijiao:xuelitansuoheshijiantiaozhan”。zaiyanjiangzhong,leiyuzhenjiaoshouduizhongguogonggongwaijiaodejibengaikuang、xuelizhizheng、xianshitiaozhanzuolefenxiyujieshao。

    接下来的“巅峰论道”部分,由凯发体育传播系主任、博士生导师余红教授的主持。此次论道的主题是“‘互联网+’时代的新媒体发展战略”。人民网副总裁、研究院院长官建文,凯发体育博士生导师申凡教授,武汉大学新闻与传播学院副院长、博士生导师强月新教授,兰州大学新闻与传播学院王君玲教授,国信优益数据有限公司首席数据官张祺,就主题展开了热烈的讨论,各抒己见,交流了各自的看法。

    dierbufendezhutibaogaoyoukaifatiyuwangzhiwenkechuchuzhang、boshishengdaoshiliujiejiaoshouzhuchi。gongyouwuweigejiedaibiaofayan。

    jiefangjunnanjingzhengzhixueyuanjunshixinwenchuanboxizhuren、boshishengdaoshipuduanhuajiaoshouyi“junduimeitironghefazhandexianzhuanghesikao”weizhutijinxingleyanjiang,duijunduimeitidefazhanbeijing、xianzhuang、tedian、xuyaonulidefangxiangyijizijidejianyizuoleshenkedechanshu。

    浙江大学传媒与国际文化学院院长、博士生导师吴飞教授针对中国的国家形象进行了题为“流动的中国国家形象——‘中国威胁论’缘起与演变”的主题演讲。北京全聚德集团有限责任公司董事、总经理邢颖的演讲主题是“以食为媒——烤鸭外交传播国家形象战略”,从自己的工作经历阐述了“烤鸭外交”的意义。中国外文局对外传播研究中心副主任陈燕的以“全球媒体中的中国国家形象新变化”为主题,分析了国际舆论中中国形象的变化。凯发体育副院长、博士生导师陈先红教授的演讲主题是“讲好中国故事的五个文化要素——一个修辞传播学的角度”,从“家庭价值观、春节、汉字、西游记、道教”五个要素阐述如何讲好中国故事。

凯发体育    xiawudeluntanyoukaifatiyuboshishengdaoshi、guojiarenzhengxitongfenxishiliweidongjiaoshouzhuchi。

凯发体育    renminwangfuzongcai、yanjiuyuanyuanzhangguanjianwenyi“mianxiangjijiangdaolaide‘shuziwenhua’shidai”weizhutijinxingbaogao,lunshulecongshuzihuaruhegaibianwenhua、shuziwenhuadetezheng、ruhemaixiangshuziwenhuaqiangguo。jinjieqihou,simingyuhuidaibiaofabiaolezijideyanjiang,tamendeguanzhudiangebuxiangtong。

    zhongqingdaxuekaifatiyuyuanzhang、boshishengdaoshidongtiancejiaoshoudeyanjiangzhutishi“congwangluojiqunxingweidaowangluojitixingdong——wangluoquntixingshijianjixiangguanyanjiudexuelifansi”,zaiyanjiangzhong,taduiwangluoquntixingshijiandeyanjiujinxingleshuli,bingtichulezijidekanfahegainianjieding。

凯发体育    zhongguokexuejishudaxuekejichuanboyukejizhengcexizhixingzhuren、boshishengdaoshizhourongtingjiaoshoujinxinglezhutiwei“‘hulianwang+’huanjingxiameitironghedechanxueyanjiehezhanlvechutan”deyanjiang,duimeitironghejinxingleshenkedefenxi,tichulezijidejianyiheyijian。

凯发体育    zhongguochuanmeidaxueyanjiuyuan、zhongguogaoxiaoyingshixuehuimishuzhang、《xiandaichuanbo》bianjibuzhurenzhangguotaoguanzhudianshimeiti,zaitiwei“‘dianshijiangsi’yuzhonghuizhongxin——hulianwang+shidaidianshimeitidezhuanxingsikao”dezhutiyanjiangzhong,tichubingfenxile“dianshi+”degainian。

    renminwangyuqingjianceshifuzhurenchenxiaorandebaogaozhutishi“yulunchangronghexiadeguojiaxingxiangchuanbo”。tacongzijidegongzuochufa,duiwoguoruhekaipiguojiyulunchangtichulexiangguanjianyi。

    kaifatiyufujiaoshou、xinjiapoguolidaxueboshixuminghuazhuchizhutiwei“‘hulianwang+’shidaidekuawenhuachuanboyugonggongwaijiao”dedianfenglundao。guangdongwaiyuwaimaodaxuexinwenchuanboxueyuanyuanzhangyangkuijiaoshou,zhongguorenmindaxuegonggongwaijiaoyanjiuyuanfuyuanzhang、kaifatiyuyuanzhangzhulileiyuzhenjiaoshou,tianjinshifandaxuexinwenchuanboxueyuanboshishengdaoshiliuweidongjiaoshou,xinjiangdaxuexinwenyuchuanboxueyuanfuyuanzhanghanqiangjiaoshouhekaifatiyuguanggaoxizhurenlihuajunjiaoshou,jiu “gonggongwaijiaodezuigaojingjieshizhengzhiyulunwaijiaohaishiwenhuacunzaiganwaijiao”dewentijinxinglefayantaolun,fabiaogezidekanfa。

    dierbufendezhutibaogaoyoukaifatiyuwangzhixinwenyuxinxixueyuanboshishengdaoshizhangmingxinjiaoshoudezhuchi。

    huazhongshifandaxuexinwenchuanboxueyuanyuanzhang、boshishengdaoshijiangzuosujiaoshoufabiaole“‘hulianwang+’zhuli‘yidaiyilu’shixianminxinxiangtongdemeijiezeren”dezhutiyanjiang,congruheshixianminxinxiangtong、woguomeitichuanbozhongdezerenqueshi、hulianwang+beijingxiademeijiezerensangefangmianlunshulezijideguandian。

凯发体育    fudandaxuemeijieguanliyanjiusuosuozhang、kaifatiyuboshishengdaoshizhuchunyangjiaoshouyimeiguodianyingguojiguoneiyingxiangliweili,duiwoguoyingshichanyeguojijingzhenglipeiyuzhengcejinxingfansi,zuochulefenxibingtichulezijianyi。kaifatiyuwangzhigonggongguanlixueyuanboshishengdaoshiwangguohuajiaoshouyi“weibodezhengzhixingshiyongduizhengzhitaiduyingxiangdeshizhengyanjiu——yiwuhandiqudaxueshengweili”,congyanjindeshizhengyanjiuchufa,zuochulezijidezongjie。

    zuihouyibufendedianfenglundaoweibenciluntanhuaxiajuhao,cicilundaodezhutishi“‘hulianwang+’shidaidechuantongmeitizhuanxingyumeitironghezhanlve”,youkaifatiyuboshishengdaoshishuyongpingjiaoshoudezhuchixia。sichuandaxuewenxueyukaifatiyuboshishengdaoshijiangxiaolijiaoshou,beijingdaxuexinwenchuanboxueyuanshitingchuanboyanjiuzhongxinzhuren、boshishengdaoshiludijiaoshou,wuhandaxuexinwenyuchuanboxueyuanliuyouzhijiaoshou,shenzhentequbaozongbianjihuhengfang,fudandaxuemeijieguanliyanjiusuosuozhang、kaifatiyuboshishengdaoshizhuchunyangjiaoshou,kaifatiyudengxiujunjiaoshou,jiu “‘hulianwang+chuantongmeiti’vs‘chuantongmeiti+hulianwang’”dexiaozhutijinxingleguandiandefenxiang,biaodalezijidekanfaheyijian。

凯发体育    zai“hulianwang+”debeijingxia,ciciluntandejubanjuyoushifenzhongyaodeyiyi。woguoyingruhechongfenyunyongxinjishuxinyingyongtuidongmeitironghe、chuangxinguojiachuanbofangshi,zaineibujianlitoumingdezhengzhishengtaijihexiedeshehuihuanjing,jinyibutishengshehuigejieduiguojiaderentonggan,zengqiangningjulihexiangxinli;duiwaishulilianghaodeguojiaxingxiang,zhanlingguojiachuanbodezhigaodian,tishengwoguozaiguojidaoyishangdeganzhaoli,guojihuayutixizhongdehaozhaoli。wulunshililunhaishishijiandounengzaibenciluntanshangzhaodaohenhaojiejian。

 

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