凯发体育

一场场以“微”字命名的潮流正纷至沓来
“微文化”时代来了？

凯发体育 suipianshidiqiaochu140gezi、wangluozhanghulikoudiaodejifenqian、weipinkundiqudehaizidingyifenbaozhi，zheixiekansiweibuzudaodexingwei，zhengzaihenduorendebujingyizhong，yidianyididigaibianzhewomen，naizhiwomendeshenbianshijie。

2010nianchu，daxueshengzhangshanzhongyujuedingfangqiboke，kaiweibole。“xianzai，hennanyoushijianxieneimezhangdedongxile。weibojishiduobian，yehenfuheshidaitedian。”rujin，weiboyijingchengweitahuodezuixinxiaoxideshouyaoqudao。

yanxia，weibokezaizhongguoyiyongyoubaiwanyonghu。ciwai，weizhifuzhengzhujianzhudaodianzishangwu，weizhengxingqiaoqiaogaibianzhongduoguorenderongyan，weigongyizhengyigetideliliangyingxiangzheshehui，yichangchangyi“wei”zimingmingdechaoliuzhengfenzhitalai。

hezhangshanyiqijiaruweibodajundebuzhishiputongwangyou。yixiemingrenhezhimingjigouyekaishizhuyidaozheizhongchuanbofangshidailaideyingxiangli。meiguobaigongfayanrenluobote·jibusixinjinyechengweiweiboyonghu。luobotecheng，zheiyijudongshishouzongtongaobamaqifa，“zongtongrenwei，kanrenmenzhengzaixiangshenme、zuoshenme、xieshenme，lingrenzhemi。”

deque，weiboyonghukaishixiguanyong140gezi“shuochuziji”，zheishiyitiaoyouqianwanrenbianzhidexinxiliu。dadao2yue27ribaofadezhilidadizhen，xiaodaohunianchuxizijiadenianyefan，zaizheilifa yan，wuxutaiduodeshensishulv，shenzhiwuxuyuyan，zhishiyige“tui”huo“zhuan”dedongzuo，jiuyijingbiaodalenidelichang。jiezhi2009nian5yue，zhimingweibokewangzhantwitteryiyouzhu ceyonghu3200wan，zhongwenweibowangzhandezhuceyonghuyezaichixuzengjia。

反应敏锐的媒体人已在利用微博传播自身，而微博也成为他们获得新闻凯发体育素材的平台。全国两会在即，央视主持人李小萌也开始“织围脖”了——“今年我的任务是担 纲两会期间央视新闻频道直播节目‘见证履职’。这儿，就是我们沟通交流的重要平台，我会把你的声音带给代表、带给观众，让我们共同完成属于每一个公民的两 会。”3月1日，她发表了这样一条微博：“关注用工荒：从曾经的民工潮到今年沿海企业的用工荒，高强度、低工资，企业留不住人的背后，显示廉价劳动力时代 已经一去不复返。人大代表胡小燕：应上调沿海地区招工单位最低工资标准。人大代表李秉记：应对沿海企业产业升级换代，留住新生代农民工。你认为如何破解用 工荒？”这条微博，3小时内被转发51次、评论109条。

凯发体育 zhimingwangyouhecaitourenwei，jinguanzaiweibozhongxinxiyijinggaodusuipianhua，danshitamennengzifazuzhi，wanchengduimougeshijiandewanzhengbaodaohechuanbo，yenenggoujiluyigeputongrenshenghuozhongdesuoyoudiandi，yizhiyuzhengtikanxialai，sihushiyibuyoupaijuzuchengdegerenshi。

renmenkaishiyuelaiyueduodiguanzhugetide“weiguanshijie”。

bujinzhishuxiongyicongxiaoxiaodeweibokaishi，“weibiaoqing”、“weizhengrong”denggainianyezhengzailiuxing。2009nian，meiju《lie tome》(《bieduiwoshuohuang》)xianqiyanjiu“weibiaoqing”defengchao。“weibiaoqing”shixinlixuezhuanyeshuyu，zhibudaowufenzhiyimiaodebiaoqing，dantongchangquehanyoufengfudexinxi。wangyou“lansefan chuan”zongjiechujuzhongduiweibiaoqingdejieshi：“danjiansongdong、piezuibiaoshiduisuoshuodehuajibuzixin，meimaoqingxiedaibiaozhebeishang，yanmeixiangshangtaibiaoshifawenderenzhidaowentidedaan……”suizhezhaopinjidao lai，yingpinzhemenyekaishizhuyiqizijide“weibiaoqing”。daxueshengxinlizixunzhuanyeweiyuanhuifabude《zhongguodaxueshengmianshiyalidiaocha》zhongyixiangdiaochajieguoxianshi，you82%canjiamianshidebiyeshenghui chuxiangezhongxiaodongzuo。jujuebuduanminzui、jujueyanguangshanshuo，yingpinzhekaishiyoumudedixunlianzijifachuheshide“weibiaoqing”，yihuodemianshiguandeqinglai。

凯发体育 xijiejuedingyingxiangli。hunianchunjietongxuejuhuishang，beijingxueshengwangjingfaxianhaoyouhuyueturanbianpiaoliangle，tagangyaoshenshouquniehuyuedelian，jiutingjianhaoyoujingjiao：“buyaopengwodelian!”huyueshenmidishuo zijigangzuowanxuegushoushu，gutouhaimeiwanquanzhanghao。“buguoyigongzhiyaoyigexingqizuoyou，henfangbiande。”zaibeijingzhongguancundiqu，wuxiushishangwang“toucai”yijingoutle，liyongzhongwuzhei1gexiao shi，bailingmenjiunengzaidanweifujindeyiyuanzuogeguangzimeirong、jiguangchuzhoudengweizhengxing。tamenhaizuchengyigemingjiao“wumeizu”dezuqun，fachule“xiangwuxiuyaomeili”denahan。wangjingyedongxinle， “womendouzaizhaogongzuo，yougehaoxiangmaoqumianshichenggonglvgaoyixie。xianzaihenduorennenglidouchabuduo，sheibuxihuanzhangdepiaoliangyidiandea。”

“weiwenhua”bujinshentouzaigetidangzhong，kansibuqiyandejifenqianwangluozhifufeiyong，shijishangyeyinzangzhedashengyi。liangfenqianyizhangdewangluoxiaoshuo，8fenqianyibendedianziban《jianqiaozhonghuarenmingongheguo shi》，sanwumaoqianyipiandexueshulunwen，huozhetaobaowangshangjiyuanqiandeyushi，zheixiehulianwangshangdexiaojinezhifu，youbeichengwei“weizhifu”。wangyoubujingyijianfuchudejifen、jimaoqiankansiweiruo，dan jujiqilaidenengliangjingren。wangluo“dashen”shenzhikeyiyincichengweibaiwanfuweng——zaiwangluofengchuandeyizhangzhenjiamobiande“2008nianwangluoxieshoufuhaobang”zhong，mingwei“wochixihongshi”dewangluoxie shoupingjiezheyuwangzhandefenzhang，huode220wanyuanbaochou。meiguoshichangdiaochajigou strategy analyticszai2009 niandifabudexunishijiezhanlvefuwuyanjiubaogaozhongyuce：weilai5nianxunishijiedezongshouruzhong，yueyou86%defene，laiziweijiaoyi。

凯发体育 jishaochengduode，haiyouyizhongbeichengwei“weigongyi”dezhiyuanxingdong。guangzhourenanzhuhaozhaorenmenzailvxingzhongxianchu“1gongjindeaixin”。taheyixietongyangrexingongyishiyedehuoban，zuchengle8rentuandui， zaiwangluoshangtigongpinkunxuexiaodejutixinxi，rangmeigereailvxinghegongyiderendoukeyizailvtuzhongshunbianzoufangxuexiao，chuandiwuzi，binghexuexiaodehaizimenjinxingmianduimiandejiaoliu。muqian，wangzhanweijin 900suoxiangcunxuexiaotigongfuwuxinxi，meigeyuehuiyousansishigeyouyonghuzifazuzhidegongyihuodong，doubushineimehongda——keyijiandandaozhishiquyoujuweixiangcunxuexiaodehaizimendingyifenbaozhi。

zheiyangdeweixingnuli，haiyouhenduo。zhongguokexuejishudaxueyanjiushengyuyuemeizhousanxiawudouhuidaojuhefeishiqujishigonglidefeidongxiandaishanhuxiwangxiaoxue，weineilidexueshengshangliangjieyingyuke。tabazheixie zhiyuanhuodongkanzuoyizhongshenghuo——“wobutaixihuanbazijizuodeshiqingyu‘gongyi’zheimedadecilianxidaoyikuai，dingduosuanshizuodianhaoshi，yifangmianshizandianrenpin，lingyifangmiancongzhongyehuodelehendade kuaile。”zaitashenbian，xuduotongxuehepengyouyezaiyigezhongfangshi，zuozhexiaoxiaodegongyihuodong。zhongguokexuejishudaxuedexueshenggongyizuzhifangcaoshedengjirenshuyijingchaoguo1wan，tamendouzaiyigerendeming yi，canyuzhegeshigeyangdeweigongyihuodong。

“shijiedegaibian，bushishaoshurenzuolehenduo，ershimeigerendouzuoleyidiandian。ruguomeigerendounenggoucanyuxingdong，zhongduogerendexingdong，jiunengshixianshehuidebianhuahebiange。”anzhuzheiyangshuo。（shixisheng yangqian benbaojizhe wangjingjing）