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“默多克行为”:传统媒体未来的生存法则

发布时间:2010-03-20 作者: 浏览次数:次

日前,“新闻凯发体育集团”总裁鲁伯特·默多克“封锁”Google搜索的新闻引起业界的普遍关注,一些人认为默多克的言论不合时宜,充满风险;但也有人认为,默多克的行为是对知识产权的维护,代表了传统媒体未来的生存法则。

谷歌不算“偷窃”?

julejie,jinnianlaimoduokezongshizhuazhumeiyicijihuibaoyuangugedengsousuoyinqingqiequletamendexinwenneirong。tarenwei,gugetigongzhixiangtamenwangzhanxinwenbaodaodelianjie,danquebuxiangtamenfufei,zheiyangdexingweijiushi“xiaotou”。gugetongguozheizhong“buzhixiuchi”detouqiexingweizhuanquledaliangshouru,tongshiquedaozhibaoyegongsixianrukunjing。

raneryeneirenshirenwei,moduokefennudeshuofabingbuwanquanfuhezhenshiqingkuang。“dangyonghuliulangugezixunwangzhan,huoshizaigugesousuokuangzhongjianrumouxinwenshijiandeguanjiancishi,tamenkandaodezhishibiaoti helaizixinwenwangzhanzhongfeichangjianduandeneirongzhaiyao。ruguodianjilianjie,yonghujiangdengluyuanshixinwenwangzhan,congeryueduxinwenquanwen,erxinwenwangzhantongchanghuizaixinwenwenzhangzhouweitoufangguanggao。”beijingzhanganlv shishiwusuogaojihehuorencuiqingfengzaijieshou《jingjicankaobao》jizhecaifangshirenwei,congzheiyijiaodulaikan,gugebingweitouqiexinwenzhizuozhederenhedongxi。

“gugezixunhesousuoyinqingweigedaxinwenjigouwangzhandailailejudaliuliang,meifenzhongxiangyingdianjilianggaoda10wanci。”duiyumoduokeshangshuyanlun,gugeyiweifayanrenjinrirucibiaoshi。zaigugejiqi taxuduoyeneirenshikanlai,gugedezuofabingbunengchengzuo“touqie”,zheizhishiyizhongnengjixinwenwangzhandailaidaliangduzhehedaliangliuliangdemianfeifuwu。

背后或有利益驱动

凯发体育 buguo,duiyugugeshishishangzengjiale《huashengdunyoubao》dengbaozhiwangzhanliuliang,jinershiwangzhanhuolideshuofa,moduokequemingquebiaoshilefandui。tarenwei,wangmintongguosousuoyinqingsuiyichazhaodaowangyeneirong,zheizhongfangshiqishiduiguanggaozhubingwuduoshaojiazhi。

凯发体育 julejie,ciqianxinwenjituanqixia《huaerjieribao》wangluobanyizhizaicaiqushoufeicuoshi。feizhuceyonghuzhijiefangwen《huaerjieribao》wangzhandejutineirongshi,jinnengkandaowenzhangdediyiziranduanneirong。 danwangmintongguogugesousuoyinqingchazhaodao《huaerjieribao》wangluobanmoupianwenzhangdewangluolianjie,dianjigailianjiehou,jiukeyiqingyiditiaoguoshangshufufeihuanjiechakanzheipianwenzhangdequanwen。zheiduimoduokedeying limoshizaochenglejidadeyingxiang。

“liuliangzengjiadailaideliyiyuanyuanxiaoyu《huaerjieribao》wangluobanyinfufeiyonghuliushizaochengdesunshi,zheihuoxujiushimoduokezhenduigugedezhengjiesuozai。”jinghuashibaosheshezhangwuhaimindui《jingjicankao bao》jizheshuo,touguobufufeizheigebiaocengxianxiang,womenkandaodeshiyigugeweidaibiaodexinwenjuhefuwushangtongguozhenghemeiguogejiabaozhiwangzhansuotigongyuanchuangneirongfangshi,yingxianglezheixiebaozhizishendefa xing,yijizishenwangzhandechuanbodeneizaibenzhi。zheicaishishuangfangmaodundegenbensuozai,zheizhongmaodunzanshikanbudaohejiedekeneng。

版权意识的高扬

bushaoyeneirenshifenxirenwei,tangruozuizhongmoduokeguozhen“fengsuo”guge,fengxiandaijiayequeshibijiaoda。“shouxianliuliangsunshijiaoda。qici,huishiwangzhanfangwenrenshujiangdi。bijingyonghuxunzhaowangzhanlibu kaisousuoyinqing。”saidiguwengaojizixunshiqinhailinboshidui《jingjicankaobao》jizhebiaoshi,ruozhilunduanqixiaoguo,moduokedecifanyanlunkanhaishipoweiweixiande。buguo,yeyouhenduorenrenweimoduoke cijupojuyuanjianzhuoshi。zaitamenkanlai,zheishishijiechuanmeidahengduizhishichanquandeweihu,daibiaolechuantongmeitiweilaideshengcunfaze。

凯发体育 “jingming!duimoduokeciju,wojuedezheilianggezijiuzuyigaikuo!zheishitakanzhunshijiechuanmeishichangweilaifazhandongxiangdeyizhongzijiuxingwei,zhunque、jishi、daowei!”guangzhouribaoshefushezhang、dayangwangzong cailiangquandui《jingjicankaobao》jizheshuo,chuantongmeitiyouyuzaoyuxinmeitidechongji,fazhanzanshifanghuan,danmuqiankanhaishishehuizhuliu,weilaikanjiugengbuzhiyuxinmeitidaodizuihoulusisheishou。zaizheizhongqing kuangxia,moduokexiang“fengsuo”guge,suiranyishihuizaochengliuliangdejianshao,danjiuxiangzhuangshiduanwanyiyang,gengzhijiedejieguoqueshijinliangjiangxingyelirunweichizaiyigekeguandefanchounei,yiqiweilaizhangyuandefa zhan。

souhuwangfuzongbianjiwangzihuizerenwei,weilaimeitidejingzhengdoudeyikaohulianwangzheiyangyigechuanbopingtaihezaiti,zaizheizhongqingkuangxia,kaoshenmechuqizhisheng,neijiushiyuanchuangneironghezhishichanquan。(chenshengli xiaoyingying)


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