juguangdianzongjuwangzhanxiaoxi，guangdianzongjuriqianxiafatongzhi，yaoqiugejiguangboyingshixingzhengbumenzunzhaozhixing《guangdianzongjuguanyudianshigouwupindaojiansheheguanlideyijian》(yixiajiancheng《yijian》) 。《yijian》zhichu，yanjinshanzikaibandianshigouwupindaohebochudianshigouwujiemu。weijingguangdianzongjupizhun，renhejigoubudekaibandianshigouwupindao，budediaozhengxianyoudianshipindaojiemushezhifanweibianxiang kaibandianshigouwupindao，budekuodafugaifanwei。2010nian1yue10riqi，chujingpizhunkaibandedianshigouwupindaohejingbeiandezhuanmengouwushiduanwai，qitamoni、shuzihefufeipindao，yilvbu debochudianshigouwujiemu。
限制数量
《意见》指出，符合条件的电视播出机构，可从现有的自办频道（卫星、综合、新闻凯发体育、科教、教育、农业、少儿、动画、公共、民族语、国际类频道除外）中，调整开办1套购物频道。
凯发体育
zaiyangekongzhizongliangdeqiantixia，pindaoshuliangpianshao、diaozhengnandujiaodaqiedangdiyouxianwangluoshuzihuagaizaoyijibenwanchengdedianshibochujigou，fuhetiaojiandekekaiban1taoyouxianshuzidianshigouwupindao。
yijingkaibanyouxianshuzifufeidianshigouwupindaodedianshibochujigou，budezaidiaozhengkaibangouwupindaohuoxinzengshuzigouwupindao。danjingguangdianzongjupizhun，kejiangyouxianshuzifufeidianshigouwupindaobiangengweiyouxianshuzidianshigouwupindao。buzaipizhunkaibanyouxianshuzifufeidianshigouwupindao。
开办条件
duikaibandianshigouwupindaoyingjubeidetiaojian，《yijian》zuochulemingqueguiding：
fuhe《guangbodianshiguanlitiaoli》、《guangbodiantaidianshitaishenpiguanlibanfa》deguiding；
凯发体育
dangdirenkoujiaoduo，xiaofeishichangjiaoda，kaibanjigoushilijiaoqiang；
pindaodingweiqingxi，juyoubaokuohulianwangluogouwuzaineidewanshandefazhanguihuaheshishijihua；
juyouwanbeidejiemushencha、chanpinzhiliangbaozhengzhidu；
juyoubiyaodejingyingheguanlizhuanyerenyuan；
juyouwanshandeshangpinkaifa、jiemubianbo、xinxiguanli、wuliupeisong、hujiaozhongxin、shouhoufuwudengxitongdedajianfangan；
播出形式
《yijian》qiangdiao，dianshigouwupindaohezhuanmengouwushiduansuobochudegouwujiemu，yaoyangeanzhao《guangdianzongjuguanyujiaqiangdianshigouwuduanpianguanggaohejujiagouwujiemuguanlidetongzhi》yaoqiu，zhenshijieshaohe zhanshisuoshoushangpin，bimianxujia、kuadaxuanchuan。gouwupindaohezhuanmengouwushiduanbudebochuguanggao（handianshigouwuduanpianguanggao）。jingbeiandezhuanmengouwushiduanbochugouwujiemushi，xuzaipingmuyoushangjiaobiao ming“gouwu”ziyang。zhuanmengouwushiduanbujiruguanggaoshijian，qisuozaipindaobudezaibochugouwuduanpianguanggao。（jizhe sunan）
